Plant-based butter for professional pastry.

If you searched for plant-based butter, you were probably looking for a way to remove dairy from a pastry without losing the work. Be Better does that and more. Be Better is a no-ego fat. It works like butter, it does the all the technical requirements when making pastry and then it steps back. It ensures your core ingredient leads; the couverture, the seasonal fruit or spice.
Be Better plant-based butter alternative packs behind a spread of croissants, pastries, bread, berries, and tartlets on a bakery table.

Plant-based is the consequence. Not the pitch.

Be Better is not born on a spread sheet. We started in working kitchens with chefs who do not care about the label and who care intensely about their pastry. We composed the fat against the wide variety of pastry applications like lamination, ganache, shortcrust, buttercream, finishing. And we validated every block in production. Our mission: give creative control in taste and operations. Allergen-clean, neutral, low-carbon, palm-free.

That is why chefs feature Be Better on the menu. Not hide it in the back.

Five formats, one philosophy.

Each block on the Be Better portfolio is composed against a specific application. Click through to the block built for the pastry you make.

Be Better 80% Block, the everyday block.

Dairy butter has dairy notes. In a filled pastry, those notes compete with what the consumer is paying for, the chocolate, the fruit, the almond, the praliné. Be Better is built from shea and sunflower, selected for a neutral sensory profile. The filling leads.

Be Better 80% Plate, the lamination plate.

Built for the sheeter. Shea-led formulation, 2 kg pre-cut plate, folds clean, holds structure through every turn. For croissant, laminated brioche, Danish, brioche feuilletée.

Be Better Puff Block, lamination at scale.

For high-volume lamination, industrial croissant, puff at a hundred layers and beyond, mille-feuille, vol-au-vent, palmier, panettonne. Engineered and validated for automated productions, French
method.

Be Better 100% Block, pure fat for ganache.

100% fat. No water. No emulsifiers. For ganache, caramel, bonbons, velvet spray, ice cream. The fine origin aromas of your chocolate are respected, not muted. The couverture leads. Depending on the recipe, Be Better 100% can extend the shelf life of your baked goods.

See Portfolio >>

Be Better × Masdeu Shells, ready-to-fill.

Pre-baked tart shells built around Be Better fat. Five sizes, sweet and cocoa. No waxy coating. Moisture-resistant. Lactose-free. For patisseries, chocolatiers, hotels and cafés without in-house
production.

Essential basics, already done.

Does it laminate?

Most plant-based butters do not laminate at chef-grade definition. Be Better Puff Block and 80% Plate were composed in the sheeter, in production, by chefs running industrial croissant at sixteen to thirty-six layers and puff at a hundred and beyond. The plasticity is built in.

Does the taste give it away?

Most plant-based butters carry a residual fat-note, a waxiness, a slight off-aroma, a flattening of the core ingredient. Be Better was composed to be quiet and free from fat-filter. It elevates the fine aromas of the core ingredient.

Is the cost line stable?

Yes. Dairy butter has moved through three pricing peaks in twenty-four months as European cream and butter supply has tightened. The Be Better cost line is supply-led, not commodity-led. Through every dairy butter cycle in that window, the Be Better cost line has held. The €125,000 case on / proof shows what that is worth at semi-industrial volume.

The full proof link to proof.

Named chef. Named application. Validated date. Carbon impact, water use, palm-free formulation, allergen status, nutrition and production certificates are all documented. Everything your QA team, back office or customer needs to approve the switch with confidence.

Speak to a chef.

Thirty minutes is enough to test a butter replacement where it matters. At your bench, in your oven, against your application. A sample, a recipe note from the Be Better Lab and a question or two about your pastry we will be happy to answer.
Jordi Roca

JORDI ROCA

El Celler de Can Roca***

Miquel Hofmann

MIQUEL GUARRO

Hofmann Barcelona Pastry Chef

Chef Philip

PHILIP KHOURY

Harrods London Pastry Chef

Frequently asked questions.
Is plant-based butter the same as vegan butter?

By composition, often yes, both are non-dairy. By proposition, no. A vegan butter is built to serve a
vegan diet. A plant-based butter for professional pastry, like Be Better, is built to serve the pastry. Be
Better is plant-derived because that is what the application needed not the other way around.

Most can't, at chef-grade definition. Be Better Puff Block and 80% Plate are composed in the sheeter, in production, by chefs running industrial croissant lamination at sixteen to thirty-six layers and puff at a hundred and beyond. The plasticity, layer definition and fold behaviour are documented in working production.

Be Better carries zero cholesterol and 30–50% less saturated fat per hundred grams than dairy
butter, with close to three times more unsaturated fat. However, we are still a fat and indulgence is
key. Pastry is not healthy, but we do our best to make it less unhealthy.

Be Better is a composed blend of wild-harvested shea, sunflower, coconut and rapeseed. Each fat is chosen for what it does in pastry and quieted so your craft can lead. No hydrogenated fats. No artificial flavours. No emulsifiers in the 100% Block. Full breakdown is in the technical specification
for every product.

Be Better is supplied through an international network of distribution partners across Europe, Asia-Pacific and North America. Find your local partner on the Where to Buy page or contact us directly if your country is not yet on the list.