- 100% made of plants
- 79% less carbon emissions
- 86% less scarce water use
IT WORKS LIKE BUTTER, TRY IT YOURSELF.
Replace cow-butter 1:1 with Be Better plant-based butter alternative and find out for yourself how easy it is to bake high quality pastry that is better: for the planet, for your pocket and for your palate!
- 100% made of plants
- 79% less carbon emissions
- 86% less scarce water use
- 0% harm to animals and rainforest
- 0% hydrogenated fats
- 0% palm
- 0% allergens
Flavor is King
Be Better puts the creative control in your hands. Its neutral taste and appearance enhance the fine aromas and natural colours of the core ingredients. Thus allowing you to create pure, authentic pastries that honour your craft and that respect the ingredients you have carefully selected.
Be Better. Made for pastry and for the planet.
Customers reviews
Be Better plant-butter's advantages for your business
A 1:1 Replacement
A 1:1 replacement of butter so no need to change recipe or your traditional way of baking
Respecting your ingredients
A neutral taste and appearance that highlights the fine aromas and colours of your core ingredients
Protecting biodiversity
0% harm to animals and rainforest
For everybody
Allergens free and 100% plant-based to make pastry suitable for everybody.
Guilt-free
save 79% carbon and 86% scarce water vs cow-butter
Consistency
A stable price below cow-butter with consistent quality all year long
Our customers
INTERESTED IN MAKING THE GOOD CHANGE? LET US HELP YOU
Whether you blend Be Better with cow butter, swap it 1:1, or go fully plant-based, we’re here to help you succeed. Need technical support, ready-to-use recipes, on-site development, or advice on communicating changes to your audience? We’ve got you covered.
Our mission is to empower artisans and brands to create high-quality pastries that honor tradition while embracing sustainability and allergen-free innovation. We stand for pure, guilt-free indulgence—pastry that’s for everyone.
BE BETTER RECIPES
Discover how effortless baking can be with Be Better plant-butter. Simply replace cow-butter to keep your recipe and process the same. Or reinvent your favourite pastry by giving it a 100% plant-based twist. Our ever-expanding recipe collection guides you toward indulgence without compromise—free from guilt, free from allergens.
Designed by chefs
Meet the chefs who partnered with us to craft and perfect a plant-butter that meets their high standards for making exceptional pastry.
JORDI ROCA
El Celler de Can Roca***
JOHANNA LE PAPE
Sweet Arts World Champion
PHILIP KHOURY
Harrods London Pastry Chef
MIQUEL GUARRO
Hofmann Barcelona Pastry Chef
BE BETTER PLANT-BUTTER: AN EASY 1:1 INGREDIENT SWAP WITH COW-BUTTER FOR BETTER PASTRy
- Pastry with a pure and honest flavour
- Pastry with a fresh and light mouthfeel
- Pastry with bright and vibrant colours
Teaming up with bakers and pastry chefs to Be Better
Be Better plant-butter is trusted by chefs in 16 markets worldwide, from Australia to the UK, France to South Korea. Every day, we receive feedback from chefs who rely on Be Better in a wide range of applications—from croissants to cakes, brioche to buttercreams. Every day we help chefs to deliver consistent results without compromise.
- Pastry with a pure and honest flavour
- Pastry with a fresh and light mouthfeel
- Pastry with bright and vibrant colours
About Be Better My Friend
Our original idea end of 2019 of creating a vegan pastry book that would challenge, guide and motivate professionals to make the transition to plant-based pastry, soon led to the conclusion that existing alternatives to butter and creams were not up to scratch.
So, rather than stop, we decided to create our own plant-based butter for pastry. Designed by and for bakers and pastry professionals, we launched Be Better plant-butter end of 2021.
- to use base ingredients that won’t obstruct your key flavours
- to work towards a sustainable future of pastry
- to give consumers the ability to choose to make a difference.
Thoroughly tested by
sustainability experts
We’re committed to making a positive impact. Pastry not only tastes better—it feels better when it's made responsibly. That’s why we partnered with an independent agency, Eaternity, to assess our planet's food-print impact of Be Better plant-butter and to understand how and where to further improve. By analyzing every element—ingredients, energy, packaging, and transport—we’re proud to have earned the highest rating: 4 x 3 stars for climate, water, animal welfare, and rainforest protection.
Here’s what switching from cow-butter to Be Better plant-butter means:
- 79% less Co2e emissions | 9,6 kg less Co2e per each kg replaced
- 86% less use of scarce water | 264 ltr less scarce water per each kg replaced
Available all over the world
We’re 100% dedicated to helping artisans and brands create super tasty, sustainable pastry. We supply bakeries, pastries, hotels, catering & restaurants all over the world. Today, Be Better plant-butter is available in the following countries. And we are expanding.
Europe
- United Kingdom | United Kingdom
- France | France
- Deutschland | Germany
- Nederland | The Netherlands
- België | Belgium
- Éireann | Ireland
- España | Spain
- Ελλάδα | Greece
- Magyarország | Hungary
- Србија | Serbia
Asia & Oceania
- Australia | Australia
- 日本(国) | Japan
- 대한민국 | South Korea
- Singapura | Singapore
- Việt Nam | Vietnam
Middle east
- الإمارات العربية المتحدة | United Arab Emirates
Is your country not yet on the list? Do you have any other inquiries?
Get in touch so we can change that!
Be Better plant-butter's advantages for your business
We’re 100% dedicated to helping artisans and brands create super tasty, sustainable pastry. We supply bakeries, pastries, hotels, catering & restaurants all over the world. Today, Be Better plant-butter is available in the following countries. And we are expanding.
Europe
- United Kingdom | United Kingdom
- France | France
- Deutschland | Germany
- Nederland | The Netherlands
- België | Belgium
- Éireann | Ireland
- España | Spain
- Ελλάδα | Greece
- Magyarország | Hungary
- Србија | Serbia
Asia & Oceania
- Australia | Australia
- 日本(国) | Japan
- 대한민국 | South Korea
- Singapura | Singapore
- Việt Nam | Vietnam
Middle east
- الإمارات العربية المتحدة | United Arab Emirates
Europe
Asia & Oceania
- United Kingdom | United Kingdom
- France | France
- Deutschland | Germany
- Nederland | The Netherlands
- België | Belgium
- Éireann | Ireland
- España | Spain
- Ελλάδα | Greece
- Magyarország | Hungary
- Србија | Serbia
- Australia | Australia
- 日本(国) | Japan
- 대한민국 | South Korea
- Singapura | Singapore
- Việt Nam | Vietnam
Middle east
- الإمارات العربية المتحدة | United Arab Emirates
BE BETTER PLANT-BASED BUTTERPRODUCT INFORMATION
Ingredients:
vegetable oils and fats (shea, organic coconut, rapeseed), water, emulsifiers: mono and diglycerides of fatty acids, sunflower lecithin, citric acid, natural flavour
Free from allergens.
Soy, nuts, gluten, wheat, rye, barley, oat, spelt, kamut, crustaceans, egg, fish, milk, celery, mustard, sesame, lupin, molluscs.
- no hydrogenated fats and oils
- no palm
- no artificial colouring
- no artificial flavouring
- no cholesterol
- no gmo
Suitable for vegetarians and vegans
500 gr block and 2,0 kg plate contain: preservative: E202
