BE BETTER PLANT-BUTTER

The easy 1:1 ingredient swap with cow-butter for pure, allergen-free and sustainable pastry

Crafted by award winning pastry chefs to work exactly like dairy butter

BE BETTER PLANT-BUTTER

The easy 1:1 ingredient swap with cow-butter to create pastry everybody can love:
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Be Better My Friend plant-based butter alternative 2.5kg block for baking
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wholesale butter packets

IT WORKS LIKE BUTTER

Be Better is a high quality plant-based butter alternative, that mimic the behaviour and qualities of traditional butter across a similar variety of pastry applications, ingredients and processes with zero compromise on taste, quality, workability.

FLAVOUR IS KING

Be Better is a plant based butter alternative that puts the creative control in your hands. Its neutral taste and appearance enhance the fine aromas and natural colours of the core ingredients. Thus allowing you to create pure, authentic pastries that honour your craft and respect the ingredients you have carefully selected.

Be Better. Made for pastry and for the planet.

Baking pastry with jam using Be Better plant-based butter

Customers reviews

Be Better plant-butter's advantages for your business

A 1:1 Replacement

 A 1:1 replacement of butter so no need to change recipe or your traditional way of baking

Respecting your ingredients

 A neutral taste and appearance that highlights the fine aromas and colours of your core ingredients

Protecting biodiversity

0% harm to animals and rainforest

For everybody

Allergens free and 100% plant-based to make pastry suitable for everybody. 

Guilt-free

Save 81% carbon and 70% scarce water vs cow-butter

Consistency

A stable price below cow-butter with consistent quality all year long

Our customers

Our mission is to empower artisans, large producers and brands to create

Whether you blend Be Better with cow butter, swap it 1:1, or go fully plant-based, we’re here to help you succeed. Need technical support, ready-to-use recipes, on-site development, or advice on communicating changes to your audience? We’ve got you covered.

Our mission is to empower artisans and brands to create high-quality pastries that honour tradition while embracing sustainability and allergen-free vegan butter innovation. We stand for pure, guilt-free indulgence-pastry that’s for everyone.

croissant made with Be Better plant-based butter
BE BETTER RECIPES

Discover how effortless baking can be with Be Better plant-butter. Simply replace cow-butter to keep your recipe and process the same. Or reinvent your favourite pastry by giving it a 100% plant-based twist. Our ever-expanding recipe collection guides you toward indulgence without compromise—free from guilt, free from allergens.

Made by and for chefs

Meet the chefs who partnered with us to craft and perfect a plant-butter that meets their high standards for making exceptional pastry.

About Be Better My Friend

Our original idea end of 2019 of creating a vegan pastry book that would challenge, guide and motivate professionals to make the transition to plant-based pastry, soon led to the conclusion that existing alternatives to butter were not up to scratch.

So, rather than stop, we decided to create our own plant-based butter for pastry. Designed by and for bakers and pastry professionals, we launched Be Better plant-butter end of 2021.

Be Better My Friend Logo

Thoroughly tested by
sustainability experts

We’re committed to making a positive impact. Pastry with Be Better is not only tastes more pure, it feels better when it's made responsibly. That’s why we partnered with an independent agency, Eaternity, to assess our planet's food-print impact of Be Better plant-butter. By analyzing every element, from ingredients to energy and from packaging to transport, we’re proud to have earned the highest rating: 4 x 3 stars for climate, water, animal welfare, and rainforest protection. Be Better is the alternative to dairy-butter that reduces pastry’s environmental footprint with every bite you take.

Here’s what switching from cow-butter to Be Better plant-butter means:

Available all over the world

We’re 100% dedicated to helping artisans and brands create super tasty, sustainable pastry. We supply bakeries, pastries, hotels, catering & restaurants all over the world. Today, Be Better plant-butter is available in the following countries. And we are expanding.

Europe

Asia & Oceania

North America

Is your country not yet on the list? Do you have any other inquiries? Get in touch so we can change that!

Be Better plant-butter's advantages for your business

We’re 100% dedicated to helping artisans and brands create super tasty, sustainable pastry. We supply bakeries, pastries, hotels, catering & restaurants all over the world. Today, Be Better plant-butter is available in the following countries. And we are expanding.

Europe

Asia & Oceania

Middle east

Europe

Asia & Oceania

Middle east

Be better plant based butter cubes
BE BETTER PLANT-BASED BUTTER ALTERNATIVE

Ingredients:
100% made of minimal processed plant-fats: wild grown shea butter, coconut, sunflower seeds, rapeseeds, lemon  

Nutritional:

Suitable for vegetarians and vegans