We’re in business to accelerate the move to sustainable food.

BE BETTER MY FRIEND presents: The 100% plant-based butter DESIGNED AND PERFECTED for professionals.


1. 100% plant-based

It is quite easy to invent a new product if you can use any ingredient you want. If you don’t mind having a long list of ingredients people have never heard about. It becomes a different story if you want to offer something pure, clean, natural and sustainable. And still having a consistent product with a long shelf life.

Definitely not easy and it took us 24 months to develop it. Now we have a recipe that offers something Better. No palm, no soy, no allergens, no artificial colours, no artificial flavours.




2. Neutral taste

The planet has so much diversity of flavours to enjoy. Why would you want to hide these? That is why we offer a sustainable butter alternative with a neutral taste. This has not been an easy task to design, but we have done it!

We can now taste Better the finest flavours of chocolate, fruits or flowers can be enjoyed.


3. Perfect workability

We love pastry, we love our planet and we know you do too. That is why we designed and perfected a sustainable butter alternative that works identical as animal-based butter with similar melting point and melting behaviour. We give you the convenience without the guilt. No more excuse.

We can now create Better.



4. 1:1 replacement with animal-based butter

We know that creating pastry is complex and time consuming. You want to go sustainable, but you can’t afford the time to re-calculate your recipes and re-train your staff. That is why we have developed a sustainable butter alternative that is 1:1 replaceable with animal-based butter.

That makes it much Better. And we know it works as we have meticulously tested it in a wide variety of applications like cookies, butter/pound cakes, sand/tart doughs, shortcrust, butter cream and brioche.



by Pere Castells & Marike Van Beurden

We must adapt to changes. Sustainability is the only solution to be BETTER.

two-way conversations


Marike Van Beurden
BBMF Co-Founder — Pastry Creative Director

Philip Khoury
Pastry sous chef- Harrods London

Ramon Morató
CacaoBarry Creative Director

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